The Fort Road Federation and West 7th businesses are launching a two-month “shop small” campaign aimed at encouraging residents to explore and support neighborhood retailers, restaurants and service providers this summer.

“Discover West 7th: A Shop Small Adventure” will run June 1 through July 31 and features a passport-style promotion connecting shoppers with more than two dozen local businesses along the West 7th corridor in St. Paul.

Participants can pick up a passport at participating businesses or print one online through the Fort Road Federation website. Customers receive one stamp for each participating business where they make a purchase.

Shoppers who collect 10 stamps will be entered to win a $25 gift card from one of the participating businesses. Those who collect stamps from 20 or more businesses will be eligible for the grand prize: a gift card from every participating business.

Passports must be submitted by Aug. 1 by email to the Fort Road Federation to qualify for prizes.

The program grew out of discussions between neighborhood business leaders and the Fort Road Federation about ways to boost foot traffic and highlight the diversity of West 7th businesses during the summer months. Organizers described the effort as a way to encourage residents to discover new destinations while supporting locally owned establishments.

Participating businesses include Bennett’s Chop & Railhouse, Day by Day Cafe, DeGidio’s Restaurant and Bar, Mickey’s Diner by Willy, Parlour St. Paul, Shamrocks and Bad Weather Brewing Company, along with salons, coffee shops, boutiques and specialty retailers throughout the neighborhood.

Get the full list of participating businesses and download your passport at fortroadfed.org/shop-small-adventure.