West 7th Artist Designs 2025 Winter Carnival Buttons

Heather Friedli, owner of Friedli Gallery 943 West 7th, was chosen this year’s St. Paul Winter Carnival buttons. Her designs were unveiled at a ceremony at Union Depot on December 7.

Friedli has a long history with the Winter Carnival as part of an all-female team that competes annually in the Minnesota State Snow Sculpting Competition at Vulcan Snow Park. 

“My inspiration for the button art comes from my personal delight taking part in the Winter Carnival, competing as both a professional snow sculptor for over a decade and as a mom who gets to share the joys of the winter with her kids!” Friedli said. “When I think of the Winter Carnival, I think of all the magic, artistry and fun that goes into it. 

“This event brings the whole community together to celebrate our lives and bring the light during the darkest times of the year,” she added.

Friedli is a first-generation descendant of the Little Traverse Bay Band of Odawa Indians, and the indigenous peoples of Sonora Mexico.

Buttons are on sale now. Proceeds from the sale of the souvenir buttons assist the St. Paul Festival and Heritage Foundation to continue producing the St. Paul Winter Carnival. Prices are $5 for one and $19 for the collector’s pack of all four. A limited edition four-pack with a commemorative pin will also be available during Winter Carnival for $20. Buttons may be purchased at Cub Foods, Blaze Credit Union, City and County Credit Union, local retailers or online at wintercarnival.com.

Each button card features a 2025 St. Paul Winter Carnival schedule as well as the new Winter Carnival Fun Pass, in partnership with Visit St. Paul and the St. Paul Downtown Alliance. The Fun Pass provides great deals to numerous local businesses. And as a bonus, the Fun Pass gives holders the chance to win exclusive prizes and experiences.

The St. Paul Winter Carnival will take place January 23 – February 2, 2025. “The Coolest Celebration on Earth™” is managed by the St. Paul Heritage and Festival Foundation.For information, visit wintercarnival.com.