Visit Saint Paul is asking residents, workers and others connected to St. Paul to help shape how the city presents itself to visitors, businesses and prospective residents.
The tourism organization, working with the City of St. Paul and community partners, has launched a community survey as part of a broader effort to develop a unified civic identity for the city. Responses will be collected through Aug. 31.
The approximately five-minute survey asks participants for their perspectives on what makes St. Paul distinctive and how the city should describe and market itself.
Residents can take the survey in English, Spanish, Somali or Hmong.
Visit Saint Paul said the project is intended to create a common way of talking about the city while supporting economic development, business recruitment, tourism, talent attraction and community pride.
“Insights will help shape how we present St. Paul to the world — and ensure it reflects the spirit of the people who call it home,” Visit Saint Paul President and CEO Jaimee Hendrikson said in an introduction to the survey.
The survey is one component of a 20-week place-branding process being conducted with Resonance, an agency specializing in place branding and economic development. The process will use research, storytelling and design to develop a shared strategy, brand narrative and identity for St. Paul.
Organizers say the effort will examine both how people who live and work in St. Paul see the city and how it is perceived by people elsewhere, with the goal of identifying the characteristics that make the city “unmistakably St. Paul.”
Visit Saint Paul said organizations currently promoting the city often answer the question “Why St. Paul?” in their own ways. The branding project is intended to give businesses, government agencies, tourism organizations and community partners a more consistent story they can use when promoting the city.
The community survey is open through the end of August.
Leave a Reply